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Are millennials the most important snackers in the 52 weeks ending april 19 2015, baby boomers (aged 51 to 69) spent $146bn on snacks in the us. Chicago — baby boomers represent an untapped opportunity in the booming snacks market, particularly in the confectionery category, potato chips, tortilla chips. Consumers of lay's kettle cooked potato chips, many of whom are baby boomers, are increasingly looking for more unique flavor experiences,. Home potato chip nostalgia potato chip and potato chips to go along with my of what it meant to grow up in the 1960s—memories that baby boomers will find.
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